Global brand, local launch.
How Benjamin Moore, a leader in paint and color since 1883, entered the Middle East with collateral that honored its heritage and spoke to the region’s designers, architects and homeowners.
About the client
Founded in 1883, Benjamin Moore has built a reputation for quality and innovation and become a trusted name in paint and coatings, with more than 8,500 locations globally. When the company decided to expand into the Middle East, it needed a partner who could translate its brand promise for a new audience.
The challenge
Balance brand consistency with cultural relevance. The collateral had to be instantly recognizable to global consumers yet feel authentic and compelling to a new local customer base, which meant a real understanding of regional aesthetics, business practices and communication styles.
What we did
A complete suite of market-entry collateral, built in three stages.
Cultural and market immersion
Design trends, color preferences, consumer behavior and the competitive landscape, studied first so every creative and strategic decision was culturally informed.
Localized content and design
Product brochures, presentations and digital content, with messaging and visual design adapted for the region without compromising the core Benjamin Moore identity.
Strategic launch materials
A full package of sales tools and marketing materials, from showroom displays to sales presentations, aimed at architects, designers and homeowners in the region.
Project results
Brand integrity
The collateral kept Benjamin Moore’s iconic identity intact while making it culturally relevant for the new market.
Effective market entry
A solid foundation for launch, letting Benjamin Moore establish a presence and build trust with its new customer base.
Research-driven collateral
Materials that were not just visually appealing but strategically effective, because the design and content followed the research.
A lasting partnership
A collaborative relationship that positions DataRector as a partner for Benjamin Moore’s future localization and marketing work.
Taking a brand somewhere new?
Tell us where you are going. We come back with a plan, a team, and a timeline.