Launch collateral for a new market.
How Antal International, a global recruitment consultancy, entered Saudi Arabia with marketing materials built for the local business culture, without losing its global brand.
About the client
Antal International is a global recruitment consultancy with a long record of connecting senior talent with leading companies worldwide. Known for specialised expertise across sectors, it provides recruitment solutions that help businesses grow and professionals advance.
The challenge
Launching in Saudi Arabia meant building brand recognition and credibility immediately, in a market with its own business practices and cultural expectations. Antal needed a partner to create marketing collateral that was compelling, culturally sensitive, and clear about its value to a new audience of clients and candidates.
What we did
A complete suite of launch collateral, built in three stages.
Strategic market analysis
Research into local business practices, cultural norms and the competitive landscape, so every piece would be professional, relevant and respectful to its audience.
Content and localisation
Brochures, presentations and digital content with localised messaging and design, resonating with Saudi clients and candidates while keeping Antal’s global identity.
Delivery and support
Final assets optimised for print and digital, with guidance so Antal’s team could deploy them for the launch and for sustained campaigns.
Project results
Successful market entry
The collateral played a central role in establishing Antal’s brand authority and credibility in Saudi Arabia from day one.
A clearer brand message
Culturally localised materials communicated Antal’s value effectively, leading to stronger engagement from clients and candidates.
A professional brand image
High-quality collateral reinforced Antal’s standing as a leading global consultancy and set it apart from local competitors.
Accelerated growth
Strategically designed assets accelerated business development and laid the groundwork for growth and market-share capture.
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